DURATION
4 Years
4 Years
10+2 passed in any stream from a recognised board.
UG
MAKAUT
To complete admission online, follow the steps below:
Course Details of BBA as follows –
Fundamentals of marketing principles, product, pricing, and distribution strategy implementation, typical marketing organizational structure, various roles and functions, typical techniques relating to behavioral analysis and clustering the market for product positioning, critical thinking, business/marketing communication, e-business.
Sales process, sales structure, structuring the sales organization, sales forecasting, territory management, sales allocation—direct and indirect sales concepts, automation of sales and distribution.
Artistic and textual elements for effective advertisements and promotion, process and creation of advertising copy, creating unique advantage in product/service positioning, operation and modality relating to online marketing channels—Website marketing, SEM (search engine marketing, including SEO and Pay Per Click advertising), mobile marketing (i.e., Google Play, Apple Store), email marketing, online banner advertising, video marketing, and social media marketing. Additionally, Online Transaction Processing and CRM integration for enhanced customer engagement.
Research design process including the use of Observation, Participant Observation, Surveys, Interviews, Focus Groups, and Experiments in creating a structured research design. Understanding qualitative and quantitative research methodologies, utilizing both Primary Data and Secondary Data Analysis. Developing effective questionnaire design for research surveys and analysis projects.
Applying statistical methods to interpret raw and behavioral data, transforming them into meaningful insights. Involves data collection, description, analysis, and inference of conclusions from quantitative data. Reviewing, processing, and making inferences on relationships within studied data. Hands-on role-playing as a business data analyst, employing Textual, Statistical, Diagnostic, Predictive, and Prescriptive Analysis using datasets from Marketing, Finance, and HRM. Enhancing Business Research communication skills for effective data-driven decision-making.
Recruitment, retirement, and separation of employees. Policies and practices in personnel management, performance management, employee welfare, HR training and development, and industrial relations. Emphasis on digital transformation in HR and case studies on modern employee management strategies.
Understanding business laws, regulations, and compliance. Planning, controlling, and allocating company assets and liabilities. Monitoring operational financing aspects such as expenditures, revenues, accounts receivable and payable, cash flow, and profitability. Overview of auditing, financial strategies in trading on the Share Market (BSE/NSE), IRDA preparation and exam certification. Exposure to accounting and financial software for efficient financial management.
Students pursuing Multimedia, Animation and Graphics will earn professional diplomas in addition to the regular University degrees using the same campus facility and opportunity to work on Live Projects like: