Advantage

Our Commitment to Cutting-Edge Education

NSHM Business School is dedicated to cutting-edge education, industry collaborations, and holistic development, in a professional environment for over two decades, providing students with essential skills and a global outlook for success in the corporate landscape.

Expanding Horizons through Global Alliances

Strategic partnerships with the Malaysia University of Science and Technology enable NSHM to offer an International Immersion & Student Exchange Programme, providing students with international exposure, through classroom teaching, assessments, industry visits, and local tourism in Malaysia. Additionally, it offers international certifications and interactions with global faculty and peers.

Real-World Insights

The Live Case Studies program goes beyond theoretical knowledge. Led by industry experts, it not only offers real-world case studies and interactive sessions but also focuses on skill development, providing a dynamic environment for fostering valuable networking opportunities and comprehensive professional growth.

Cultivating Entrepreneurial Mindset

NSHM's comprehensive approach to education includes business skill development, support for creating business plans and securing funding, certification in entrepreneurship, practical training through live projects and masterclasses, and knowledge-sharing through faculty interactions.

A Legacy of Impressive Placements

With a legacy of impressive placements and successful paid internships, NSHM Business School has strong affiliations with high-profile industries, securing coveted positions for graduates in diverse fields, including Oil & Gas, FMCG, IT & ITeS, Banking & Financial Services, Healthcare & Hospital Management, and Consultancy.

Global Insights and Knowledge Sharing from NCLAVE International Conference

This conference provides a platform to gain fresh insights from global experts, amplify research through esteemed publications, re-ignite the passion for research, expand professional networks, and broaden horizons through interactive sessions.

Collaboration

Industry Expertise through Live Case Studies by CMA

  • 20 hours of live case studies and interactive sessions
  • Networking opportunities with top CXOs from leading organizations
  • Valuable learning experiences, bridging theory and practice

Business and Analytics Certification by IBM

  1. Hands-on Training in IBM Lab
  2. Mentorship by experienced IBM Faculty
  3. Masterclasses & workshops by IBM experts on analytics and AI

Exclusive training with NHRDN

  • Elevate your job readiness with a 10 Hrs training programme
  • Learn from experienced professionals with industry expertise.

Expert mentors from the Bombay Stock Exchange Institute

  • Exclusive visits to the iconic Dalal Street trading floor
  • Immersive sessions at renowned financial institutions like Reserve Bank of India
  • Placement opportunities at top financial organizations, facilitated by BSE

Global Immersion Programme with Malaysia University of Science and Technology

  • 15 days study tour at MUST
  • international faculty-led teaching
  • Internationally recognised certification by MUST

Fostering Entrepreneurial Spirit by NEN

  • Empowers students with an entrepreneurial mindset
  • Collaboration with National Entrepreneurship Network
  • Essential business skills development
  • Support for business plans
  • 20 hours of hands-on training

Transforming Ideas into Successful Startups with IIT Kharagpur's E-Cell

  • Exclusive innovation and entrepreneurship opportunities
  • Platform to transform ideas into successful startups
  • Mentorship and guidance from experienced entrepreneurs
  • Fosters a culture of innovation and entrepreneurship

  • Key Facts
  • Course Details
  • Scope & Career Opportunities
  • Success Stories

Key Facts

DURATION

Duration Icon 4 years

MINIMUM ELIGIBILITY FOR BBA (Bachelor of Business Administration)

Eligibility Icon 10+2 passed in any stream from a recognized board. Candidates appearing for Class XII final can also apply.

PROGRAMME TYPE

Program Icon UG

DEGREE AWARDED BY

Degree Icon MAKAUT

ADMISSION PROCESS

To complete admission online, follow the steps below:

  • Fill up the online application form
  • Sit for ENPAT and personal interview
  • Receive selection letter via e-mail
  • Pay admission fees

Course Details

Course Details of BBA as follows –

Course Breakup
Marketing and Sales
Research Based Projects
HRM and Finance
Product Development, Planning and Design

Fundamentals of marketing principles, product, pricing and distribution strategy implementation, typical marketing organizational structure, various roles and functions, typical techniques relating to behavioral analysis and clustering the market for product positioning, critical thinking, business/marketing communication, e-business.

Understanding Sales process and automation

Sales process, sales structure, Structuring the sales organization, sales forecasting, territory management, sales allocation- direct and indirect sales concepts, automation of sales and distribution.

Advertisement and implementation of Digital marketing Strategies

Artistic and textual elements for effective advertisements and promotion, process and creation of advertising copy, creating unique advantage in product / service positioning, operation and modality relating to Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing, Online Transaction Processing, CRM.

Methodology & Design

Research design process, use of Observation / Participant Observation, Surveys, Interviews, Focus Groups, Experiments etc in creating the research design, qualitative and quantitative research, use of both Primary data and Secondary Data Analysis, questionnaire design, research survey-based and analysis project.

Statistics based application and interpretation of raw / behavioral data to meaningful insight

Collection, description, analysis, and inference of conclusions from quantitative data analysis, reviewing, processing, making inferences on the relations studied, and using them to conclude, role play as business data analyst – Textual, Statistical, Diagnostic, Predictive, Prescriptive Analysis using the data sets/cases from Marketing / Finance / HRM, etc., Business Research communication.

Employee Management and Industrial Relations

Recruitment, Retirement, Separation of employees, Policy and practices – Personnel Management, Performance Management, Employee welfare, HR training and development, Industrial relations, etc., Digital transformation, Case studies.

Accounting and Management of Financial Activities

Business laws, Regulations and compliances, planning, controlling, allocating, and accounting company’s assets and liabilities, monitoring operational financing items like expenditures, revenues, accounts receivable and payable, cash flow, and profitability, audit, art and strategies in trading in Share Market by BSE / NSE – IRDA Preparation and Exam certification, Accounting and financial software.

Scope & Career Opportunities

If you pursue your BBA course at NSHM Kolkata, you can explore various career options across multiple industries. Some potential job roles and industries include:

  • Tax Analyst
  • Financial Auditing
  • Business Analyst
  • Financial Analyst
  • Credit risk management
  • Asset Management
  • Talent Acquisition Manager
  • Market Research Analyst
  • Business Consultant

Success Stories

Krish Chakraborty

Krish Chakraborty

Amazon

Tithi Bag

Tithi Bag

Tommy Hilfiger

Debraj Maity

Debraj Maity

Bandhan Bank

Dipannita Mukherjee

Dipannita Mukherjee

Capgemini

Ipsita Bhattacharjee

Ipsita Bhattacharjee

TCS

Pratham Banerjee

Pratham Banerjee

ICICI Prudential

Trishita Raj Behera

Trishita Raj Behera

Calvin Klein

Ankan Naskar

Ankan Naskar

Earnst Young

Top Recruiters

Events

Seminar on Shaping Young Minds Programme hosted by AIMA & IIMC

Seminar on Shaping Young Minds Programme hosted by AIMA & IIMC

Fireside Chat Session by WOW MOMO Co-Founder Muralikrishnan

Fireside Chat Session by WOW MOMO Co-Founder Muralikrishnan

Students Immersion Programme at Malysia University and Science and Technology

Students Immersion Programme at Malysia University and Science and Technology

Industrial visit at Diamond Beverages Pvt. Ltd

Industrial visit at Diamond Beverages Pvt. Ltd

Panel Discussion on Equitable & Quality Education, Health & Wellbeing for All – Bridging the Gap

Panel Discussion on Equitable & Quality Education, Health & Wellbeing for All – Bridging the Gap

Our Faculty

Prof. Debabrata Samaddar

Prof. Debabrata Samaddar

Area – Marketing

Dr. Subir Sen

Dr. Subir Sen

Principal - NSHM Business School, Kolkata

Prof. Pawan Marda

Prof. Pawan Marda

Department of Management Studies

Dr. Nilanjana Sinha

Dr. Nilanjana Sinha

Department of Management Studies

Dr. Chandrima Ganguly

Dr. Chandrima Ganguly

Department of Business Studies

Dr. Soma Basu

Dr. Soma Basu

Department of Business Studies

Dr. Bikash Kumar Saha

Dr. Bikash Kumar Saha

Department of Business Studies

Dr. Rahul Bose

Dr. Rahul Bose

Department of Management Studies

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