DURATION
4 years
4 years
10+2 passed in any stream from a recognized board. Candidates appearing for Class XII final can also apply.
UG
MAKAUT
To complete admission online, follow the steps below:
Course Details of BBA as follows –
Fundamentals of marketing principles, product, pricing and distribution strategy implementation, typical marketing organizational structure, various roles and functions, typical techniques relating to behavioral analysis and clustering the market for product positioning, critical thinking, business/marketing communication, e-business.
Sales process, sales structure, Structuring the sales organization, sales forecasting, territory management, sales allocation- direct and indirect sales concepts, automation of sales and distribution.
Artistic and textual elements for effective advertisements and promotion, process and creation of advertising copy, creating unique advantage in product / service positioning, operation and modality relating to Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing, Online Transaction Processing, CRM.
Research design process, use of Observation / Participant Observation, Surveys, Interviews, Focus Groups, Experiments etc in creating the research design, qualitative and quantitative research, use of both Primary data and Secondary Data Analysis, questionnaire design, research survey-based and analysis project.
Collection, description, analysis, and inference of conclusions from quantitative data analysis, reviewing, processing, making inferences on the relations studied, and using them to conclude, role play as business data analyst – Textual, Statistical, Diagnostic, Predictive, Prescriptive Analysis using the data sets/cases from Marketing / Finance / HRM, etc., Business Research communication.
Recruitment, Retirement, Separation of employees, Policy and practices – Personnel Management, Performance Management, Employee welfare, HR training and development, Industrial relations, etc., Digital transformation, Case studies.
Business laws, Regulations and compliances, planning, controlling, allocating, and accounting company’s assets and liabilities, monitoring operational financing items like expenditures, revenues, accounts receivable and payable, cash flow, and profitability, audit, art and strategies in trading in Share Market by BSE / NSE – IRDA Preparation and Exam certification, Accounting and financial software.
If you pursue your BBA course at NSHM Kolkata, you can explore various career options across multiple industries. Some potential job roles and industries include: